Uber Design

As Global Design Director, I had the opportunity to spotlight the great work created by all of Uber Design. Through the launch of Brand.Uber, Uber.design, and the book 77 Things I helped showcase a golden era in Uber design.

Brand.Uber

In 2018, I directed the creation of Brand.Uber, guiding the team through user experience, visual design, and build. I also directed the photography and video interviews of the design team and facilities. The site hosted our brand guidelines, assets, and story but also served as a platform for other Uber teams to share their best projects in a section called, “Showcase.” The video below captures these key sections.

Uber.design

Uber.design, although no longer active, served as Uber's primary recruitment channel for attracting top design talent. As the project leader, I directed the site's user experience, visual design, and build, which functioned as a portfolio showcasing the company's design work. In addition, I designed the case study for the 2018 Rebrand, as seen in the second video.

Home and Team section:

2018 Rebrand case study:

77 Things

Working with the head of design of Uber, Michael Gough, my team had the amazing opportunity to make a book codifying Uber Design’s design beliefs.

White book titled '77 Things' placed on a gray surface. The book's cover has embossed text that is difficult to read in the image.
Close-up of a white paper with embossed text and the words 'Micheal' and 'Design' visible in a modern, minimalist style.
Open book with blank pages and the text "77 Things" with an arrow on the top right.
Open magazine showing large black text on white pages. The visible text reads: "01 Great design happens in the open". On the right page, there is smaller text discussing collaboration and design benefits.
An open magazine with a white left page and a colored aerial photo of a parking lot on the right page, including trees, parking spaces, and a stop sign.
An open magazine featuring an aerial photograph of a coastal scene with rocky cliffs, ocean waves, and a winding road with a car parked at the bottom.
Open book with text on a gray surface, showing pages with bold text about creativity and being creative.
Close-up of an open book with the text "Uber Move Display Medium 44pt" on the page. The book's pages are slightly curved and the background is a plain surface.
Open book with blank white pages on gray background. Page numbers 21 and 22 at bottom, with text discussing digital interaction and screen focus.
An aerial view of a container yard with numerous stacked containers and an adjacent curved highway.
An open black and white magazine or brochure on a plain light grey surface, displaying large white text on the left page that reads "77 Design for Pattern," and smaller white text on the right page with a paragraph of information in a clean, modern font.
Close-up of an open magazine with a page indicating 77 Things to do, featuring black text and an arrow pointing left, over a gray surface.
A white flyer with a four-column layout of text, containing tips or principles, and a bold, black headline at the bottom that reads '77 Things'. The flyer is set against a black background.